Conscious Magazine was founded by sisters, Rachael and Elena. Their  passion for people and seeing them live out their potential in the service of others was the driving force behind the venture. They wanted to become a voice that inspired and empowered all generations.
The idea originated as a blog called Lifestyle + Charity. During that time, they discovered and met with a growing community of influencers, leaders, world-changers, social entrepreneurs, and those doing great things that not only serve their community, but also create real change in all parts of the world. After countless interactions, they learned that many of those making a difference have gone through a series of triumphs and challenges recognizing that the work they do is hard and requires passion, commitment, and purpose. They were inspired, and so they sought out to share their stories. They found themselves shifting their conversations to discussing the needs of other cultures, learning about people from different communities, and getting excited about it.
Like many startups, they shared their vision with their closest friends, and invited them to join. In the first and second year, the idea became alive through a blog and events, and eventually, with the help of partners and readers, it transformed into a digital magazine featuring conscious culture from fashion, food, art, film, people, and more. At that time, they tagged themselves as “Your Source for Conscious Culture,” which was instrumental in their next step.
Just after the three year mark, and with the help of an expanded leadership team including Jon Lechliter, Sarah Stanton, and Garfield DeBarros, they relaunched the Lifestyle + Charity brand as Conscious Magazine with a focus on stories and conversations that talk about local and global concerns, as well as, continuing to be a source for conscious culture.